MTV, Radiohead Partner for Human-Trafficking Initiative

LONDON/NEW YORK/HONG KONG,
April 30: MTV EXIT (End Exploitation and Trafficking) Campaign has partnered
with Radiohead to produce a music video for the band’s track All I Need, premiering on all MTV platforms globally on May
1, to raise awareness and increase prevention of human trafficking.

The video was filmed in
Australia and provides insight into the realities of trafficking to provide a
link to information about how to help the cause. The video was created for the
MTV EXIT Campaign in Asia and the Pacific, an initiative produced in
partnership with the U.S. Agency for International Development (USAID).

“I think it is cool that
MTV is taking on this issue,” said Thom Yorke of Radiohead. “The video is a
powerful piece and I hope that the emotion of the song will jump out at people
in the context of these images of exploitation.” He added, “Radiohead is proud
that the song and the video will help to raise awareness of this issue around
the world.”

“We are always looking for
more creative, innovative ways to talk to our audience about key issues and we
aim through this highly visual campaign to raise awareness of human
trafficking,” said Bill Roedy,
the vice chairman of MTV Networks. “Trafficking is a crime which violates the
basic rights of its victims: the rights to freedom, equality and dignity. We
endeavor to support and advocate these rights—and empower our
audience—through initiatives like MTV EXIT and other MTV projects.”

“The collaboration with
Radiohead will take MTV EXIT to a global audience, expanding the reach of
USAID’s partnership with MTV beyond Asia and the Pacific,” added Olivier
Carduner, USAID’s regional mission director for Asia. “Together, Radiohead and
MTV are helping to raise awareness about the need to stop this form of
modern-day slavery.”

—By Kristin
Brzoznowski