MTV, Paramount, Dickhouse in New Digital Launches for Jackass

NEW YORK, March 12:
Viacom-owned MTV Networks International and Paramount Digital Entertainment,
along with Dickhouse Productions, have aligned for the international rollout of
a new online community for the Jackass franchise, Jackassworld.com,
and for Jackass 2.5, the first,
studio-backed feature film to premiere and be streamed in its entirety online.

Created by MTV New Media
and Paramount Digital Entertainment, Jackass 2.5 includes never-before-seen footage and interviews
and features long-standing cast members Johnny Knoxville, Bam Margera, Chris
Pontius, Dave England, Steve-O, Ehren McGhehey, Jason "Wee Man"
Acuna, Preston Lacy and Ryan Dunn. Jackass 2.5 will be available online at Jackassworld.com and on
DVD. The film will roll out for the first time today in the U.K., Italy and
Spain. Meanwhile, in the days and months following, the film and website will
debut region by region in eight other territories, including Australia, Brazil,
France, Germany, Japan, Mexico, the Netherlands and the Nordic markets.

A joint venture between
MTV and Dickhouse Productions, Jackassworld.com will be localized for all
participating regions. Available in more than 30 languages, the site allows
fans of the series to unite with each other, as well as interact with the Jackass cast and crew. Jackassworld.com will feature all
three seasons of the Jackass
and Wildboyz series, all new
and original programming with the cast, editorial features, webisodes,
never-before-seen footage and contests. Additionally, the site will feature
mobile applications, games and a Jackass take on emerging new-media and social-networking technologies.

Simultaneously launching
with the Jackassworld community and Jackass 2.5, the unrated Jackass 2.5 DVD, from Paramount Home Entertainment, will be
available for purchase at all major DVD retailers, as well as on
Jackassworld.com. The full-length DVD features unrated never-before-seen stunts
and more than an hour of special features exclusive to the DVD, including 16
bonus segments and The Making of Jackass 2.5.

"The hilarious and
cringe-inducing antics of the Jackass phenomenon transcend audiences and languages across the globe and in
response to this, we're intent on constantly creating original new content
everywhere our audience is,” said Gideon Bierer, the senior VP of MTV Networks
International. "The Jackassworld community engages and connects these
audiences worldwide with a deeper experience, allowing fans to relive favorite
moments, explore behind-the-scenes footage and unprecedented access to the
cast."

—By Irene Lew