MTV Networks in Alliance with Game Publisher

SEOUL/LOS ANGELES, November 9: MTV Networks and the Korean
game publisher Nexon are working together to create a new premium user
experience for Neopets, and to market Nexon's MMOG game titles in North America
via MTV Networks’ portfolio of television and online brands.

Two of the first titles to be marketed under the alliance
will be Maple Story and Kart
Rider, which are played by 50 million and
80 million people around the world, respectively. Marketing campaigns will be
run on MTV, MTV2, MTV U, Comedy Central, Nickelodeon, The-N, Neopets.com,
Shockwave.com, Addictinggames.com, Gametrailers.com and XFire. The partnership
will also present opportunities for Nexon to create and develop MTV Networks’
branded items within their games.

Nexon and Neopets will partner to create a new user
experience for MTVN’s Neopets in North America and territories throughout Asia
and Europe. This new service will enhance the current Neopets world, known as
Neopia, by providing users the ability to purchase premium level virtual items
for customization and personalization, in addition to those currently available
on the site. Nexon will also provide marketing and promotional support in Asia
across its games portal for the new Neopets services.