MTV, Microsoft in Programming Alliance

NEW YORK: MTV Networks is partnering with Microsoft to offer viewers an inside look at Xbox 360’s events at the Electronic Entertainment Expo (E3) video game trade show, including the premiere of the new Project Natal controller-free gaming experience, first announced at E3 last year.

The World Premiere of ‘Project Natal’ for Xbox 360 at E3 is set to include a live performance by Cirque du Soleil. It will air commercial-free on MTV on June 15 at 3:30 p.m., and on Nick at Nite, mtvU, MTV Hits and Logo at 9 p.m. In addition, Spike TV will serve as the exclusive broadcast home for the Xbox 360 E3 Media Briefing, live and commercial-free in HD on June 14 at 1:30 p.m. The briefing promises to reveal the "future of the Xbox 360 system." Meanwhile, GameTrailers.com will provide live, HD video streams of the Xbox 360 Media Briefing and the world premiere of Project Natal.

"We look forward to making entertainment history again at E3 Expo 2010 and can’t think of a better partner than MTV Networks to exclusively share our news, experiences and Cirque du Soleil’s amazing creativity with an entirely new audience," said Don Mattrick, senior VP of interactive entertainment business at the entertainment and devices division at Microsoft.

"Project Natal is one of the most exciting new product launches of the year, and MTV Networks is the perfect partner to bring this one-of-a-kind event from Xbox and Cirque du Soleil to its viewers and passionate gamers all across the country," said Rich Eigendorff, COO of MTV Networks.