MTV Launches Campaign Addressing Human Trafficking

LONDON/BANGKOK/HONG KONG, August 8: MTV Networks and the MTV
Europe Foundation, a registered charity in the U.K., have launched MTV EXIT
(End Exploitation and Trafficking) across the Asia Pacific, in a bid to raise
awareness about human trafficking.

The youth-focused pan-regional initiative was produced in
partnership with the United States Agency for International Development
(USAID). It is a response to United Nations estimates that at any one time
there are 2.5 million trafficked victims in the world, with the majority of
them in Asia and the Pacific. It is the second-largest illegal trade after
drugs, with criminal traffickers earning over $10 billion every year through
the buying and selling of human beings.

MTV EXIT will feature multiple general and targeted
messages, including safe migration advice and guidance to young people who
might be at risk of trafficking, and messages to educate all young people that,
as consumers, they may play a part in the demand underlying trafficking and
exploitation. The campaign will highlight sex trafficking and forced
prostitution, labor trafficking and forced domestic servitude, and is split
into two regions: Asia-Pacific and South Asia.

MTV EXIT is producing dedicated programming, beginning with
a half-hour documentary for each region, versioned in eight languages and
presented by major Asian and international artists. Rain of Korea and Tata
Young of Thailand will present the Korean and Thai versions, respectively, with
more artists to be announced shortly. The documentaries will premiere in
September, with fictional short films and a series of public service
announcements to follow in 2007 and 2008, along with a multi-language website,
www.mtvexit.org, and live events.

"Human trafficking has become a critical human rights
issue facing young people across Asia and the Pacific,” said Bill Roedy, the
vice chairman of MTV Networks. “Victims are subject to horrendous abuses,
including rape and torture, with women and girls particularly affected.
Education is key to prevention. MTV EXIT is part of our commitment to help
highlight issues affecting young people in Asia and across the world."

The MTV EXIT initiative across Asia and the Pacific is an
expansion of the successful MTV EXIT European campaign, which has been raising
awareness and increasing prevention of trafficking and exploitation in Europe
since 2004. MTV EXIT programming is produced rights-free and free of charge for
all broadcasters and organizations.