MTG Holds On to UEFA Rights through 2015

STOCKHOLM: Modern Times Group has extended its deal for the exclusive broadcasting rights to UEFA Champions League football in Scandinavia until the end of the 2014-15 championship.

MTG will broadcast the Champions League matches on its free- and pay-TV channels in Sweden, Norway and Denmark, and will also make the coverage available on its multi-screen Internet-based streaming service Viaplay. MTG already holds the exclusive rights until the end of the 2011-12 seasons, having broadcast coverage of the championship since 1993.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “The UEFA Champions League is the world’s best club football championship and has a dedicated and passionate fanbase across Scandinavia. This is a key right for us, and the extension of our exclusive broadcasting rights to the UEFA Champions League further strengthens our long standing and successful relationship with UEFA and TEAM Marketing, who have made an outstanding job of developing this event. Viasat is the home of sports in Scandinavia, and we have now provided coverage of Champions League matches for eighteen years.”

He continued: “We are better positioned than ever today to provide viewers with the very best in sports entertainment across our extensive portfolio of free-TV and pay-TV channels, as well as over the open Internet. We continue to focus on the development of our premium content offering, and look forward to bringing our viewers the very best in global sports entertainment.”