MTG Expands Disney Deals in Nordic & Baltic Regions

STOCKHOLM: Modern Times Group (MTG) has extended its content licensing agreements with Disney for first-run and library movie rights for pay TV in Sweden, Norway, Denmark and Finland.

MTG also extended the carriage agreement to include Disney Channel, Disney Junior and Disney XD on the Viasat platforms in the Nordic and Baltic regions. The movies housed under the agreement will air on MTG’s six Viasat Film thematic premium pay-TV channels in the Nordic region. MTG’s online Viaplay service will also have the subscription VOD rights for Disney first-run features exclusively, and library titles across the Nordic region. In the Baltics, MTG has a multi-year agreement in place to show Disney first-run movies and series, as well as classic Disney animation titles and library feature movies, on the group’s free-TV channels in Estonia, Latvia and Lithuania.

Jørgen Madsen Lindemann, the president and CEO of MTG, commented: “Disney is one of the world’s leading entertainment brands and continues to release a number of the highest grossing box office titles every year. They also have a large back catalogue of some of the most loved movies from recent years. It is therefore fantastic that we have now extended our ability to bring these magical entertainment experiences to our Viasat and Viaplay subscribers and free-TV viewers across multiple countries. We have enjoyed a long and successful partnership with Disney and look forward to continuing this for years to come.”

Casper Bjørner, the country manager for The Walt Disney Company Nordic, added: “This agreement builds on our existing collaboration with MTG, allowing viewers to enjoy an even greater range of high quality entertainment, with greater flexibility in how and when they can access it, while continuing our successful free-TV association in the Baltics and distribution of Disney Channels across the Nordic and Baltic regions.”