MP & Silva Takes Select Bundesliga Rights

SINGAPORE: MP & Silva has scored the rights to represent Bundesliga from 2012-13 to 2014-15 in Belgium, Japan and Vietnam in a deal with DFL Sports Enterprises.

MP & Silva will act as the exclusive distributor for the German football league in these three territories. The deal spans all platforms, including cable, satellite, terrestrial, web, IPTV and mobile.

Andrea Radrizzani, the group CEO of MP & Silva, said: “We are delighted to add the Bundesliga to our growing portfolio of international football leagues. This acquisition strengthens our position as the leading sports agency in Vietnam and Japan and gives us strong content in the Belgian market.”

Jörg Daubitzer, the managing director of DFL Sports Enterprises, added: “We are very pleased about this cooperation and are looking forward to working with MP & Silva. Being one of the leading sports rights agencies we cherish MP & Silva as a truly valued partner who will represent the Bundesliga as a premium product on the highest level. The agreement covers important markets and reflects the continuous increase in significance and value of the Bundesliga internationally.”