More Products Coming for Charlie and Lola

NEW YORK: BBC Worldwide America has extended Kids Preferred’s rights portfolio for Charlie and Lola to include eight new product categories, such as wooden toys and backpacks.

Kids Preferred will also develop wood puzzles, children’s umbrellas, melamine tableware, felt and magnetic play sets and vinyl lunch bags with insulated cups. Existing Charlie and Lola product has performed quite well at retail. This includes the Dressable Talking Lola, which ranked as FAO Schwarz’s top 20 selling dolls in its first month.

Susanna Pollack, the senior VP of TV sales, co-productions and children’s for BBC Worldwide America, said: "Kids Preferred has produced exceptional product mirroring the distinctive style and exuberance of the series, and I’m delighted that they’re extending their product range following the success of their current lines. Charlie and Lola is an adorable brand with a unique picture-book style and I’m thrilled that it’s been so well received in the U.S."