Moonscoop Signs Deal on Rob Dyrdek’s Wild Grinders

LOS ANGELES: The Moonscoop Group has completed a global licensing and production deal with skateboarder and reality TV star Rob Dyrdek for his action-oriented Wild Grinders toy line and entertainment brand.

Moonscoop will co-created and produce a series of Wild Grinders animated shorts and viral videos, for distribution on multiple platforms. There will also be an online destination in the run-up to the animated series, now in preproduction. The Wild Grinders brand was developed from Dyrdek’s experiences as a boy who grew up living the skateboard culture. The toy line appeared on an episode of Dyrdek’s MTV show Fantasy Factory, and the action figures launched this year at Walmart. Moonscoop and Dyrdek are now developing plans to grow the brand across online, mobile and TV/video platforms.

“Moonscoop was the perfect choice to help me expand the Wild Grinders brand,” said Dyrdek. “They have incredible expertise in character and animated property development and I was impressed with their understanding of the world of new media. They have a clear focus on how we can grow Wild Grinders on all platforms and achieve the goals I set out to reach when I developed the brand.”

“The team at Moonscoop truly understands our brand and the direction we want to take it,” commented Jeremy Larner, the head of JKL Worldwide and Dyrdek’s manager. “Their expertise in animation and licensing will help Wild Grinders branch out into areas we could only dream of in the beginning.”

“Rob Dyrdek is not only a brilliant showman and skateboarder, but also a great creator,” added Bill Schultz, the co-CEO of Moonscoop. “His vision for these characters and this brand is the foundation for a truly authentic property which is not only timely in its appeal to a very valuable teen demographic, but really all fans of great timeless animated franchises. We’re proud to be associated with Rob and the Wild Grinders brand and look forward to creating some great content for the fans.”

“Rob’s personal involvement in the development of Wild Grinders makes it both exciting and absolutely authentic,” said Cynthia Money, the president of worldwide consumer products and marketing for Moonscoop. “He’s developed characters that appeal to a wide variety of age groups, and the timing is great, as demand in the action sports category continues growing.”