Mondo TV

Micheline Azoury, sales executive for the Middle East and Africa, on Mondo TV’s plans for DISCOP Africa.

What are your expectations for DISCOP Africa?

We are expecting to enter more African countries individually, and build more solid long-term business relationship with free local terrestrial TV channels, in small and big important countries. We will give importance for everybody, considering each country and its channel budget for this year. MONDO TV would love to serve all the channels with no exeptions. We have a wider variety of animated TV series and movies, as I am acquiring other producers libraries and or programs available for this region. We finalized recently a volume deal for Africa with the German producer YOUR FAMILY ENTERTAINMENT, with the Italian RAI TRADE, and with ACTF from Australia—and we are looking always for more and more acquisitions for this region.

Why is this an important market for you?

It is important as since two years, when the DISCOP AFRICA fair started to take place, we noticed that the African channels were in continuous expansion and this is why from the first edition of DISCOP AFRICA we finalized deals and we could understand how much they were in a need of such a fair at their home, dedicated especially for them. It is important to understand their needs, and especially their budgets!