Mobile Video Consumption Continues to Rise

SCOTTSDALE: Mobile video consumption is forecast to exceed 693 billion minutes by 2015, according to new research from In-Stat.

In-Stat finds that nearly two-thirds of smartphone owners have used their device to watch video. That number climbs to nearly 86 percent for tablet owners. The research shows that there are significantly more smartphone viewers than tablet viewers currently, but says that gap will be narrowing in the coming years. Tablet viewers do watch more video on their device, however, and are willing to pay a higher price for that content as compared to smartphone users.

“As content restrictions are liberalized and the proliferation of smartphone and tablet devices continues to expand, so too will mobile video consumption,” said Amy Cravens, market analyst. “However, it is important to note that the consumption differs significantly between smartphones, tablets, and notebook/netbooks. Differences include content length, content genre, and content acquisition. Content providers need to customize their offerings by target platform.”