MIPCOM Spotlight: MediaLogiq Systems

CANNES: MediaLogiq Systems is attending MIPCOM with the current version of its rights management system, MediaRights.

“The preferred choice among entertainment-industry elite, MediaLogiq Systems is a world-class, innovative software company with agile applications for rights management and audience analytics,” says Roland Serebrakian, the company’s managing partner.

MediaLogiq Systems has noticed a continued shift away from so-called conversion aversion, “meaning we’re witnessing a lot of companies that are fatigued with their current rights management systems and are excited to explore and adopt more sophisticated technology,” says Serebrakian. “Both users and decision-makers are frustrated with legacy systems that most of the time can’t produce an accurate, conflict-free availability report. They’re looking for real-time, modern applications that can keep up with their changing business requirements, and (because they’re able to forecast the long-term benefits) they’re more willing and able to make the initial conversion investment.”