MIP Junior to Feature Books-to-TV Exchange

PARIS: MIP Junior has teamed up with the London Book Fair to launch the Books-to-TV Exchange, taking place October 2, which brings together representatives from children’s book and e-publishers with producers.

The initiative is intended to foster the discovery of new properties that have the potential to be developed into TV programs. Among the publishers set to take part are Pengiun, Nathan Edition, Random House, Bayard, C.A.L. and Edition Dupuis.

The event will also include a case study session, which will spotlight examples of successful international between books and television. Two book-to-screen adaptations will be presented and analyzed by a panel of experts.

“There is a growing collaboration between book publishers and television producers and we are delighted to have this opportunity, with the London Book Fair, to bring these two communities together,” said Laurine Garaude, the director of Reed MIDEM’s television division. “Through the Books-to-TV Exchange, television producers will meet some of the leading children’s publishers at MIP Junior.”

“The London Book Fair is very happy to be involved in this project,” added Alistair Burtenshaw, the group exhibition director. “Children’s publishing is a vibrant and vital part of the Fair and at LBF, we are always looking for ways to help our clients take their content to new markets. MIP Junior offers the perfect opportunity to put publishers and television producers in touch.”

Helen McAleer, the managing director of Walker Books & Walker Productions, commented: “The Books-to-TV Exchange is a fantastic initiative reflecting the current industry landscape. At Walker Books, we brought together the worlds of publishing and production by establishing Walker Productions to take our content to screen. We rely on partnerships with talented industry professionals and production companies to make this happen. A forum like MIP Junior is the ideal place to meet producers and build creative partnerships for the future.”