Minute to Win It Continues Format Sales

LONDON: The NBCUniversal and Friday TV format Minute to Win It has been sold into 51 countries, with more than 41 versions of the game show produced around the world.

Recent sales include Poland, Armenia and Ukraine. The show recently launched with formats in the U.K., French-speaking Belgium, Spain and Italy. It’s also going into second and third seasons in multiple territories.

Minute to Win It, originally developed by Friday TV (part of the Shine Group) and launched on NBC in 2010, sees competitors face up to 10 challenges, involving everyday items that escalate in difficulty and prize money.

Yvonne Pilkington, the senior VP of format sales and production at NBCU, commented: “Minute to Win It has all the magic ingredients of a hit format, entertaining enough to appeal to viewers of all ages and backgrounds, versatile enough to be able to succeed across a vast range of budgets and simple enough to be explained in 30 seconds. We are delighted with the format’s enduring appeal – it has become nothing less than an international phenomenon.”

"Minute to Win It has demonstrated increasing popularity and generated far-reaching interest among our audience," added Paul Telegdy, the president of alternative and late night programming at NBC. "The creative format allows it to continually evolve and keeps it fresh for a wide spectrum of viewers."

Mattias Olsson of Friday TV added: “Minute to Win It brings the physical game show not only back into the studio but into your living room. The simplicity of using household objects combined with the skill needed to complete the challenges is what keeps the audience involved and it is this quality that allows Minute to Win It to transcend all nationalities and cultures."