Mind Candy to Present Moshi TV in Cannes

LONDON: Mind Candy, the outfit behind the hit Moshi Monsters online game, is in Cannes to showcase the new online kids’ platform Moshi TV, which is home to a range of VOD programming, user-generated content and third-party productions. 

CEO Michael Acton Smith is slated to speak at two separate sessions at MIPTV: Digital Distribution: Monetising Content on New Platforms, on Monday at 3:15 p.m., and Connected Creativity Forum: Innovation from Around the World, on Tuesday at 4:10 p.m. 

Moshi TV, billed as combining the best of Facebook, YouTube and iPlayer in one, will feature social elements that allow kids to comment, rate and recommend shows to their friends across Moshi Monsters’ network of 36 million registered users. The service will initially launch as a free service via the Moshi Monsters website. Mind Candy is currently in talks with third-party online media owners and other platforms about extending the service. Mind Candy is also currently recruiting for roles within the Moshi TV team. 

“We’ll very quickly see quality kids’ content rise to the top whilst less popular content sinks,” said Smith. “This swift feedback is invaluable to producers and could change the face of children’s TV production.” 

Smith concluded, “Kids aged 6-12 now consume a large part of their entertainment online. For this age group YouTube is a bigger search engine than Google, so the appetite is there—what’s missing is a safe, moderated platform for the under 13’s.”