MEN7 Teams with Red Bull for New Series

LOS ANGELES, July 2: MEN7
Network, Bennett Media’s multiplatform men’s lifestyle offering, has secured a
brand entertainment partnership with Red Bull to develop and produce a new
series exclusively for the channel’s website, digital syndication network and
flagship program, The MEN7 Show.

Premiering in September, DNA
of Sport will look at the
development and evolution of action sports, from their beginning into what
they’ve become today. The program will launch a new episode bi-monthly on
MEN7.tv, as well as on MEN7 syndication partner networks such as Hulu, Veoh and
YouTube. Additionally, segments will be incorporated in The MEN7 Show, which airs weekly on ION Television. DNA of
Sport will be distributed globally
by Bennett Media Worldwide.

Red Bull will maintain an
additional presence on the MEN7.tv website through interactive athlete
profiles. As viewers watch the show, overlays will pop up, which viewers can
click to interact with extensive content, such as video and text information,
about Red Bull athletes.

“We have worked with Red
Bull for many years with TV series such as AWE: Air Water Earth on Versus, specials including Rampage and King of the Air and over 20 Red Bull athlete profiles,” said
MEN7’s CEO, Casey Bennett.

MEN7’s COO, Darren
Chuckry, added, “We are thrilled to be working again with such a dynamic brand.
Red Bull is synonymous with action and adventure, and its partnership with MEN7
will be sure to provide our viewers with quality, entertaining programming.”

—By Kristin
Brzoznowski