Mediaset Italia Scores International Representation

LONDON: Mediaset Italia, the European conglomerate’s international Italian-language channel, will be represented across EMEA and Asia by Chello Zone.

The service, targeting Italian expats, broadcasts general entertainment, news, drama, sitcoms and other library content. “We are very happy to have come to a representation agreement with Chello Zone, one of the world’s leading channel providers,” said Patricio Teubal, head of sales at Mediaset. “Holding over 40 percent viewership among the Italian public, our programming is now available for Italian-speaking viewers abroad too.”

Louise Cottrell, VP sales affiliate at Chello Zone, added, “As a company we are always trying to diversify our ever-growing portfolio. It’s exciting to add another channel with such a broad range of successful programming, all of which has immense international appeal.”