Media Storm Names Managing Director of Digital

NEW YORK/S. NORWALK: Media Storm has appointed former Optimedia exec Andrea Redniss as managing director of the company’s digital department.

In her new role, Redniss will lead Media Storm’s strategic integration capabilities, focusing on the multiplatform landscape. Prior to joining Media Storm, Redniss was senior VP and managing director of digital at Optimedia, where she oversaw digital media for the U.S.; she worked with clients such as Google, T-Mobile, Whirlpool and Payless.

Craig Woerz, the co-managing partner and co-founder of Media Storm, said: “I’m excited about the prospect of Andrea taking our ongoing work in digital behaviors and continuing to extend these efforts. Mapping data back to television is key as the power of the multiple screen experience will grow for our clients. She is a huge believer in our model of actionable sampling and we can’t be more pleased to have her join our team.”

Redniss added: “I look forward to expanding Media Storm’s multiplatform operations while executing innovative and exciting work that delivers on our clients’ business goals, while also driving further adoption and engagement by consumers.”