MDA Renews Singapore/U.K. Cross-Platform Initiative

SINGAPORE: At the Asia TV Forum today, the Media Development Authority of Singapore (MDA) announced that it is reteaming with the U.K.’s South West Screen for the second Multi-Platform Content Across Continents initiative.

The two organizations will select a maximum of five projects that will receive up to £10,000 each in development funding to be split between the Singaporean and British co-development partners. The aim is to generate innovative and engaging digital content. Last year’s pact between the two organizations resulted in the financing of Eco Gone Mad, from Singapore’s Apostrophe Films and the U.K.’s Junction K, and iLand, from Singapore’s Scrawl Studios and U.K.’s Wonky Films.

"The Multi-Platform Content Across Continents initiative between MDA and South West Screen seeks to help Singapore and U.K. companies bring their content to a global audience," said Aubeck Kam, the CEO of MDA. "It also allows these companies to network and learn from each other. As we launch this initiative again, we look forward to even more innovative joint proposals from companies of both countries."

Caroline Norbury, the chief executive of South West Screen, added, “South West Screen is pleased to be supporting this year’s Content Across Continents with Creative Industries iNet funding. The first year of the initiative was a great success that kickstarted digital twinning between the South West and Singapore, and we look forward to this year’s edition building on these foundations to forge even closer collaborative and creative partnerships between digital media companies in both countries.”