MDA, KOCCA Announce Alliance

SINGAPORE, July 5: The Korea Culture & Content Agency
(KOCCA) and the Media Development Authority of Singapore (MDA) have signed an
agreement to collaborate on content and enhance the relationship between the
creative industries in Singapore and Korea.

The agreement covers co-productions, training exchanges and
joint marketing of Asian content between Singapore and Korean media
companies.

MDA’s Chairman, Dr Tan Chin Nam, said in announcing the
alliance: “In line with our vision to transform Singapore into a global media
city, we recognize the importance of growing and sustaining the ecosystem of
the local media industry—from pre-production, financing, character
licensing and post production—beyond Singapore’s shores. With KOCCA
continuing with the growth of digital content such as animation and related
media services such as character licensing, this strategic partnership with
KOCCA augurs well for our local media companies as they now have new
possibilities for collaboration to address the growing content market in Korea
and elsewhere.”

Suh Byong Moon, the president and CEO of KOCCA, added:
“KOCCA actively promotes international cooperation related to the culture
content industry. We are impressed with the high quality of content of
Made-by-Singapore productions, and we hope that this MOU will boost
collaborations between Korea and Singapore media companies to encourage more
co-productions or marketing of Asian content between both countries.”

The MDA has aligned with a host of Korean organizations of
late, including the Korean Broadcasting Commission, the Korean Broadcasting
Institute (KBI) and the Korean Film Council.