MDA Issues Call for Asian Partners

CANNES: The Media Development Authority of Singapore (MDA), Singapore’s Net Leader Holdings (NL Holdings) and China-based Gobi Partners have issued a joint call for proposals from Singapore producers in collaboration with Asian partners to co-produce original content for international distribution.

MDA, NL Holdings and Gobi Partners aim to support more than 600 hours of original content with public service values for Singapore and international markets. The programs will be acquired for broadcast on NL Holdings’ satellite TV channel, YR Asia Satellite TV, currently available in Hong Kong, with plans to expand its services to 15 countries.
 
Dr Christopher Chia, the CEO of MDA, said: "Through the call with our partners, we are casting the net wide for quality, compelling content that promote shared values and showcase the fabric of Asian culture and talents to the world."
 
Wee Ah Kee, the chairman of NL Holdings, expressed great enthusiasm to be part of this initiative and to be able to contribute to the local media scene. He added that YR Asia Satellite TV will act as the platform to showcase these excellent works to China and the rest of the world.

Lau Wai Kit,  a partner of Gobi Partners, added: "Together with NL Holdings, we will be bringing in producers from China, Taiwan, Hong Kong and other Asian countries to work with Singapore producers, creating an opportunity for them to exchange pointers.  Through this, we can expect to see many new ideas that were never explored before. We are also in discussion with Jinyingma Movie and Television Production, AsiaPlus Satellite TV, Shanghai Cartoon, Digital Media Group, Prime Time Entertainment and Cloudpic to explore the possibilities of collaborating with Singapore producers.  We are definitely looking forward to the results of this initiative."