Ludorum Names SVP of U.S. Consumer Products

September 15, 2009 World Screen

 

 

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LONDON: Maureen Taxter has been appointed to the newly-created post of senior VP of U.S. consumer products at Ludorum, and will be based in New York.

Reporting to Ludorum’s COO, Charlie Caminada, Taxter will be responsible for all of the company’s commercial operations in the U.S., working across Ludorum properties and in particular, the CGI animated preschool series Chuggington. Taxter has held senior positions with company such as Jim Henson Productions, Hasbro and Viacom. During her ten-year tenure at Viacom, Taxter led development of Nickelodeon’s first successful consumer products brands, growing Rugrats and Blue’s Clues into $1 billion franchises.

Caminada said: “We are delighted to welcome an executive of Maureen’s caliber to Ludorum. Maureen’s appointment comes at an exciting time in our company’s life and her knowledge and experience will be invaluable as we expand our activities in the U.S.”

Taxter commented: “I am thrilled to be joining Ludorum to build and drive the company’s brands and operation in the U.S. Chuggington has had considerable success to date worldwide and I look forward to working with such an experienced team to launch this great new kids’ property here in the U.S.”