Lourdes Diaz Promoted at AGC


Lourdes Diaz, chief creative officer at AGC Studios, has signed a new multiyear employment agreement and been elevated to partner, with a seat on the board.

Diaz’s promotion comes after founder Stuart Ford, chairman and CEO, and Miguel Palos, COO, themselves signed new multiyear agreements in late 2023.

Prior to joining AGC, Diaz served as president of entertainment for Univision Communications, diversifying its entertainment content and working closely with Televisa, Netflix, Globo, Endemol and others. Before that, she served as head of global production and development at Viacom International, where she oversaw development across all Comedy Central International channels and was the executive producer on numerous scripted and unscripted series.

Diaz also served as VP of prime-time programming at NBC and Universal Media Studios and was an executive producer for multiple NBC comedies and dramas, including House, M.D.; Parenthood; and The Office. She also founded Agua Entertainment Group and was head of creative affairs for Green Moon Productions, a company formed and operated by Antonio Banderas and Melanie Griffith.

“Ever since her arrival in the early months of AGC’s existence, Lourdes has been a hugely influential contributor to the company’s explosive growth,” Ford and Palos said. “Aside from building a highly respected scripted television operation, in her broader role as chief creative officer, she has shaped key decisions on the feature film and unscripted sides of the company, helped kickstart our family and YA division and has made us a very visible player in the Hispanic film and TV sector. She’s a beloved and absolutely integral part of the community and the culture we’ve built at AGC, and we’re honored to make her our business partner and welcome her to the board.”

Diaz added, “Since coming on board at AGC at the beginning, first as the head of television and later the studio’s first chief creative officer, it has been an incredibly rewarding experience. The level of collaboration, trust and creative fearlessness shown by Stuart and Miguel is unparalleled, and I’m excited to continue here as a partner and board member to continue building this studio as the go-to home for filmmaker driven features and television in the independent market.”