Lionsgate Collection Lands on DIRECTV

Lionsgate Collection, a curated channel featuring movies and series from the independent studio, is headed to DIRECTV.

The service will be available to all DIRECTV customers, including on the MyFree DIRECTV FAST platform.

“Lionsgate is a powerhouse of bold storytelling and unforgettable entertainment, and this is a unique opportunity to work together on an exclusive curated channel that highlights the best titles in their vast collection,” said Amy Leifer, chief advertising sales officer at DIRECTV. “Together we have an extraordinary opportunity to connect brands with premium storytelling and passionate viewers in powerful new ways.”

“We’re pleased to join with DIRECTV in a first-of-its-kind partnership to launch Lionsgate Collection, a proprietary channel drawing upon our vast film and television library to deliver premium content across DIRECTV’s entire suite of platforms,” said Jim Packer, president of Lionsgate’s worldwide television distribution group. “By combining world-class content with DIRECTV’s advertising expertise and market clout, this is an important step forward in executing our strategy of unlocking the full value of our library with bespoke offerings that touch every part of the media ecosystem.”

Titles on the service, which launches in the coming weeks, include Weeds, Nurse Jackie, Now You See Me and The Expendables. Lionsgate already works with DIRECTV on a suite of FAST channels.