LIME Rolls Out “Green” Animated Web Series

NEW YORK, May 8: The “green living” multimedia brand LIME has launched Ms. Rabble, an original eco-friendly animated webisode series—featuring the voice of former Saturday Night Live comedienne Victoria Jackson—on its broadband channel.

In addition to the series’ launch on LIME’s broadband channel, it will roll out on additional digital platforms over the next few months. Produced for LIME by award-winning short filmmaker Frank Chindamo of Fun Little Movies and Face2Face Animation Studios, the series marks the first animated webisode series that LIME has developed for its multiple platforms. The first three webisodes from the series are: “Eco-Schmecko,” focusing on recycling—from diapers to boyfriends; “Stress Management,” which gets up-close-and-personal with Ms. Rabble as she examines the importance of living a balanced lifestyle; and “I Found Myself,” a tongue-in-cheek commentary on self-awareness.

The Ms. Rabble series also anchors LIME’s May “Ditch It”-themed month, which includes features such as a room-by-room guide developed by renowned organizing expert Regina Leeds (LIME Radio’s “The Zen of Organizing,”) who will provide easy steps to tackle the closet, office, kitchen and bathroom. In addition, LIME will provide readers with an online recycling tool that will allow users to find responsible ways of ditching their belongings this spring. Also available this month are short-form videos featuring eco-stylist guru Danny Seo and clips that will inform readers on recycling cell phones and office furniture.

“Green and healthy living has become mainstream and we wanted to create something that would connect with a broad audience and make them laugh,” said Judith Tolkow, the senior VP of programming at LIME. “We created Ms. Rabble for the newcomers to the green lifestyle, as well as for the loyalists, as an irreverent and entertaining look at the green living sector.”

Headquartered in New York City, LIME is owned by Steve Case’s Revolution Living and is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. It is currently available on broadband television, SIRIUS Satellite Radio, on demand with cable providers nationally, and at lime.com on PC and mobile phone.