LIME Launches on V Cast

BASKING RIDGE/NEW YORK, February 7: LIME, the multiplatform
brand dedicated to healthy lifestyles, has expanded into the mobile space,
launching its LIME: Healthy Living With A Twist broadband channel on Verizon Wireless’s V CAST
video platform.

Verizon Wireless V CAST customers can now get one to eight
minute video segments from best selling author Deepak Chopra, celebrity yoga
instructor Rodney Yee and other healthy living content on select V CAST-enabled
phones.

V CAST offers LIME: Healthy Living With a Twist, along with
unlimited basic video, to customers who sign up for the $15 V Cast VPak monthly
subscription. LIME is also available with a 24-hour use subscription for $3.

"We are extremely excited about our relationship with
Verizon Wireless, the first true wireless broadband consumer multimedia service
in the country," said C.J. Kettler, the founder and CEO of LIME. "Our
goal is to provide more control and convenience for our users to access LIME's
programming. With the exponential growth of the mobile video marketplace and
the increased number of users accessing content through their phones, we are
taking another leap forward in giving our consumers true on-demand access to
healthy living programming content."