Lifetime Television HD Channel Launches

NEW YORK, April 16: Lifetime
Networks has inked carriage deals with AT&T U-verse TV and Verizon FiOS TV
for the rollout of its new service, Lifetime Television HD, which will feature
programming such as the original hit drama Army Wives in high definition.

Lifetime Television HD
joins sister channel Lifetime Movie Network HD, which made its debut last year.
AT&T U-verse TV and Verizon FiOS TV have carried Lifetime Movie Network HD
since 2007. In addition to Army Wives, Lifetime original movies, including the upcoming The Tenth Circle, will be offered. A Lifetime Networks survey
showed that about 90 percent of women are involved in the purchase of HDTVs.

Lori Conkling, Lifetime’s
executive VP of distribution, said: "Our research shows that 85 percent of
women 18 to 54 said they were interested in watching movies in high definition,
far exceeding any other genre. A recent survey also showed that nearly half of
women 18 to 54 want to add either Lifetime or Lifetime Movie Network to their
high-definition package. In launching Lifetime Television HD, together with
Lifetime Movie Network HD, we are giving women what they want. With these
agreements, we're delighted that AT&T and Verizon will carry all of our
networks."

—By Irene Lew