Lifetime Secures Off-Net Rights to Wife Swap

NEW YORK, December 18: In a deal with Disney-ABC Domestic
Television, Lifetime Television has secured the exclusive off-network rights to
the ABC reality hit Wife Swap for launch
in October 2008.

In making the announcement,
Susanne Daniels, the president of entertainment at Lifetime Networks, noted:
"In so many ways, Wife Swap
embodies the contemporary and enlightening program that is the core of our
fresh new reality programming direction. The series’ heartfelt insights into
the many aspects of the daily challenges faced by modern women will be a
perfect complement to our schedule."

Entering its fourth season on
ABC, Wife Swap is an RDF USA production.

—By Mansha Daswani