Lifetime Names Goldstein and Bibb as Co-Chief Marketing Officers

NEW YORK, August 22: Television marketing veterans Bob Bibb
and Lewis Goldstein have been appointed as Lifetime Networks’ co-chief
marketing officers, effective immediately.

The pair have worked together for more than 20 years,
including stints at NBC and launching FOX and The WB. Most recently they served
as consultants for Lifetime, where they played an instrumental role in
launching the hit drama Army Wives,
which is the most-watched series in the network’s 23-year history. Other titles
they have helped launch include Buffy the Vampire Slayer, Dawson’s Creek, Felicity, Gilmore Girls and Smallville.

This is Andrea Wong’s first executive appointment since
becoming president and CEO of Lifetime. In making the announcement, she said:
"This is a huge coup for Lifetime. From their remarkable careers spanning
the start-up of two young-adult networks, FOX and The WB, Bob and Lew have
become synonymous with innovative marketing techniques. This was once again
demonstrated by their contributions to the tremendous success of Army Wives. I am confident that these two consummate team
players, with their creative vision and outstanding record of success in
marketing to women, will strengthen the Lifetime brand by making it more
vibrant, contemporary, and empowering."