Life’s a Zoo.tv Eyes New Platforms

TORONTO: Cuppa Coffee Studios is in discussions with a U.S. distribution and media company to exploit its mock-reality animated comedy Life’s a Zoo.tv as a multiplatform brand. 

Talks started in December to utilize Life’s a Zoo‘s cross-media potential. 

"It’s simple," explained Cuppa Coffee’s president, Adam Shaheen, "Zoo has a huge appeal for the 18-to-34 demographic who are also consumers of music. The brand speaks to the Robot Chicken generation who like smart irreverent and edgy humor and also consume indie music—Life’s a Zoo offers all that."

"We are at an exploratory discussion stage," said the show’s co-creator, Andrew Horne. "It’s the perfect brand to utilize both web, downloadable music and a TV broadcast window. We are also discussing online distribution in hand with broadcast licenses."

The series airs on TELETOON’s Detour block and will be growing its international profile when it premieres on SBS Australia in March as well as in Spain, Russia and France this fall.