Licensing Roster Grows for Chorion’s Noddy

LONDON, July 1: Chorion
has named NSR as the new master toy licensee for its preschool property Noddy, along with signing new product distributors for
the brand in the U.K., France and Benelux.

Spin Master will handle
all product distribution for Noddy
in the U.K., while Lansay was appointed the distribution partner for France and
Benelux. These new appointments will not affect the current European
distribution partnerships already in place: Concentra in Portugal and Epee in
Eastern Europe will continue to distribute Noddy toys, taking NSR product in spring 2009.

Noddy celebrates its 60th anniversary this fall with new
TV content as well as extensive retail promotions, live events and
to-be-announced consumer and trade activity throughout the U.K. and France.

Eric
Karp, the executive VP of global licensing and merchandising at Chorion, said:
"On the eve of a momentous anniversary year for Noddy, we are delighted with
the signing of these three major new partners. NSR, Spin Master and Lansay have
excellent credentials to take universally-loved Noddy property to the next
stage in its already enormously successful life."

—By
Kristin Brzoznowski