LATV Networks Acquires Production, Syndication Outfit

LOS ANGELES, January 21: The bilingual music/entertainment
channel LATV Networks has acquired American Latino TV (ALTV), a syndication and
production company for English-language content targeted to
bicultural/bilingual U.S. Hispanics.

The agreement grants LATV access to several broadcast
syndicated properties, including American Latino TV and LatiNation, ALTV’s library of video content and the New York City-based
production, sales and marketing office. In addition, the deal marks LATV’s
entry into broadcast syndication.

“LATV and American Latino TV have both been at the forefront
of shaping the bi-cultural programming marketplace by delivering unique,
compelling programming to an ever-growing audience,” said Howard Bolter, LATV’s
president and COO. “The synergies between the two companies made it a natural
acquisition for LATV as we continue with our mission of reaching today’s
Hispanic youth market. This deal will greatly enhance our distribution
relationships, complement our programming strategy and increase our viewership
domestically and internationally.”

As a consultant for LATV, Robert Rose, former president and
executive producer for ALTV, will continue as executive producer of the ALTV
weeklies, as well as overseeing LATV’s broadcast syndication arm. ALTV’s
supervising producer, Renzo Devia, will also join LATV as a consultant.

“With ALTV joining LATV, the company’s consolidated
programming assets and its extensive web strategy give advertisers a unique
ability to combine the reach of established broadcast syndication with the
frequency of a rapidly-growing digital broadcast network,” said Rose. “It is a
win across the board for our affiliates, advertisers, staffers and most
importantly, our audience.”

LATV has been in the Los Angeles market since 2001 and
launched nationally in April 2007. Post-Newsweek Stations is an investor in the
national network and has a minority ownership interest in the company as well
as a seat on its board of directors. Targeting the 18- to 34-year-old Latino,
LATV’s programming bouquet includes multi-genre music, lifestyle and
entertainment.

—By Mansha Daswani