Latin Flower to Launch Music-Based Format

BUENOS AIRES, May 14: The
Latin Flower Company has added a new program to its slate for the L.A.
Screenings, The Queen of the Song,
a format that can either be aired as a scripted teen telenovela or as hybrid
reality show.

The Queen of the Song (La Reina de la Canción) is a telenovela with music at its core, and can
either be picked up to air as a scripted series or as a mix of reality and
fiction, with a competition to choose its protagonist. The 150×1-hour program
also includes a social function, with elements of communication and education
in its story lines. The multiplatform format will feature its stars performing
songs specially created for the show.

—By Kristin
Brzoznowski