Latin American Sales Exec for Toei

LOS ANGELES: Eduardo Lucio has joined Toei Animation to head up its Latin American sales efforts.

Lucio previously worked for the Taiwanese company Flomo and Hong Kong-based company Tai Tung, handling their toy and stationary licensing and Latin American sales. He also has extensive sales experience working with department stores throughout Latin America.

“I am honored at this new appointment and look forward to developing my involvement with Toei Animation Inc.,” said Lucio. “Our progress is remarkable as we continue to expand into this important market. We have secured over fifty broadcast and licensing deals for five of Toei’s most popular properties [Dragon Ball Z, Dragon Ball, Saint Seiya, One Piece, Digimon] and expect to maintain this momentum throughout 2009.”