King of the Hill Scores Adult Swim Slot

ATLANTA, November 5:
Twentieth Television's prime-time animated sitcom King of the Hill joins Adult Swim's schedule in January, as Cartoon
Network's late-night block expands its daily schedule.

The expansion follows the
continued success of the block, which is ranked number one in total day
delivery of adults 18-24, men 18-24 and men 18-34. The revised schedule makes
room for King of the Hill in the 10
p.m. slot. "With King of the Hill
joining Family Guy in our Adult Swim lineup we now have two of the
greatest animated series ever made," said Mike Lazzo, the senior VP of
programming and production for Adult Swim.

"Adult Swim has been a consistent ratings winner," noted Stuart
Snyder, the president and COO of Turner Broadcasting's Animation, Young
Adults and Kids Media group. "By expanding the network with exciting new
programming, which speaks directly to our audience, Adult Swim and
AdultSwim.com can continue to grow and be the dominant brand with men
18-34."

—By Mansha Daswani