Kim Rosenblum Upped at TV Land

NEW YORK: Kim Rosenblum is to become the executive VP of marketing and creative for TV Land, after having served in the senior VP role since 2008.

Rosenblum will continue to be based in New York, reporting to Larry Jones, the president of TV Land. She is responsible for all off-channel marketing, including consumer and trade advertising, media planning, consumer products, consumer promotions and ad-sales marketing. Rosenblum will continue as the network’s creative director and oversee TV Land’s on- and off-air creative as well as sponsor integrations.

At TV Land, Rosenblum has been serving as senior VP of marketing and creative since 2008, and prior to that was the senior VP of the channel’s brand creative group. She first joined MTV Networks is 1993, serving as a creative executive on a number of brands, including TV Land.

“Kim’s strategic insight, creativity and rich understanding of the TV Land brand and consumer will insure continued success for the network,” said Jones. “Advertisers and consumers will both benefit from Kim’s unique ability to filter the channel’s goals and to communicate messages effectively to our target audiences.”