KidsCo Appoints Sales Director

LONDON: Robert Mackenzie is joining KidsCo as sales director, responsible for identifying, establishing and managing new business opportunities. 

Mackenzie joins KidsCo from Webswappers, where he was part of the senior management team responsible for advertising and sponsorship revenue in the U.K. across the SwapitShop.com website. He will report directly to Paul Robinson, the managing director of KidsCo. 

Robinson commented: "The creation of this brand-new role comes at an exciting time for the company as it continues to expand into Western Europe and beyond. KidsCo is experiencing an increasing demand for its content across the globe and the sales director will be key in accruing sponsorship/advertising revenue for KidsCo across all of its feeds. I am delighted to welcome an executive of Robert’s caliber to KidsCo and have no doubt that his knowledge and experience will be invaluable as we continue to roll-out the KidsCo channel across the globe."

Mackenzine added: "I am thrilled to be joining such a dynamic and fast-growing company at such an exciting stage in its development. I am looking forward to KidsCo realising its vast potential in accruing advertising/sponsorship revenue and consolidating its position as one of the worlds leading children’s channels."