Katalyst, MySpace in Original Web Content Deal

LOS ANGELES, November 7:
MySpace has inked a web distribution deal with Ashton Kutcher's Katalyst Media
for the original animated comedic series Blah
Girls, with a second season slated to debut early next year.

The show, from Katalyst
and David
& Goliath, chronicles pop culture from the perspective of three
"gossip queens." Episodes run from 45 seconds to two minutes each.
Season one launched in September and MySpace is slated to launch a branded
channel for season two and archived episodes.

MySpace's
co-founder and CEO, Chris DeWolfe, noted: "Blah Girls is great fit for MySpace, as the content is designed for
pop culture enthusiasts and mid-older teenagers. We expect the MySpace audience
to connect with the Blah Girls, and
we look forward to bringing this new web series to our
advertisers—especially brands seeking to reach influencers young and
old."

Kutcher,
Katalyst Media's co-founder, added: "Since we launched the first season of
the Blah Girls, we have been refining the content and working to find an ideal
platform for the property. Given MySpace's passion for entertainment and the
company's dedication to bringing original, high-quality video to consumers, we
are strategically matched with the path MySpace is on to be the web's leading
entertainment destination. The Blah Girls love MySpace."

—By
Mansha Daswani