Kamen Rider Dragon Knight

TV Kids
Weekly, August 19, 2008

ORIGIN: Kamen Rider Dragon Knight is a U.S. adaptation of the Japanese
series Kamen Rider Ryuki, produced by Toei Company and aired in Japan in 2002. The
original Kamen Rider,
written by Shotaro Ishinomori, is the most popular and successful live-action
series of all time for kids in Japan—introduced in 1971, it is still a
top-rated show after 37 years and counting. It has spawned an unprecedented number
of television and theatrical sequels.

DISTRIBUTOR: Adness Entertainment—worldwide
outside of Asia; Toei Co—Asia

CREATORS: Adness Entertainment and Kamen Rider
Production

TV SHOW: The first season of Kamen Rider
Dragon Knight consists
of 40 half-hour, live-action episodes in high definition with fast-paced action
sequences and CGI special effects.

SYNOPSIS: The story follows the heroic
adventures of teenager Kit Taylor, who discovers a mysterious deck of Advent
Cards that grant him the power to transform into an ancient armored warrior
called a Kamen Rider. He joins a team of 12 other Riders, who along with their
corresponding Advent Beasts, must battle the renegade warlord General Xaviax
and his army in both the real world and an alternate reality called Ventara, or
Mirror World.

EXECUTIVE
PRODUCERS: Fumio
Sebata, Yasuo Matsuo, Takeyuki Suzuki, Aki Komine

MAIN
BROADCASTER: The CW in
the U.S., with the show set to air as part of 4Kids Entertainment’s new
Saturday morning block on the network.

TV SALES: TheCW4Kids (U.S.), Televisa (Mexico).
Adness Entertainment is in negotiations with TV stations from Europe, Canada
and Latin America.

MAJOR TOY
LICENSEES: Bandai
America is the master toy licensee worldwide outside of Asia. Bandai America
will launch a comprehensive global toy line for the live-action franchise,
debuting in late 2009. The line will include collectible action figures,
vehicles and a role-play lineup targeted at boys 6 to 11.

OTHER
PRODUCTS: Adness E*-ntertainment
is currently in negotiations with a number of potential licensees for the
following categories: video game, collectible card game, video/home
entertainment, apparel, accessories and publishing.

STRATEGY
FOR ROLLOUT: The show
will premiere on TheCW4Kids in the first quarter of 2009 in the U.S. Bandai’s
toy launch will be followed in late 2009 with a full rollout of merchandise.
The series will debut in international territories in the second and third quarters
of next year, with a free-TV deal in place with Televisa in Mexico and other
agreements in the works, and will be followed by the rollout of merchandise
programs.