Kabillion Passes 3 Million VOD Views in May & June

LOS ANGELES: The multiplatform kids’ entertainment service Kabillion surpassed 3 million VOD orders in May and June, according to data from Rentrak.

As of July 1, Kabillion has become the sixth highest-rated channel overall among children’s VOD services on the Comcast, Charter, Bresnan & Blue Ridge cable systems. By the end of 2008, Kabillion saw year-to-year growth of 300 percent in VOD views and a 250-percent increase in VOD users. Targeting 6- to 11-year-olds, Kabillion On Demand is currently available to 20 million VOD-enabled digital cable TV subscribers. The network’s programming includes I Got a Rocket!, Bobby’s World, Underdog, My Little Pony, X-Men, Dennis the Menace and Spider-Man.

“Since our debut more than two years ago, Kabillion’s trajectory has continued to go up,” said Bill Schultz, the CEO of Kabillion. “Consistently reaching the threshold of 3 million monthly downloads is a great milestone for a start-up venture like ours, which does not have the benefit of being a spinoff from a major linear network. We’ve grown this channel in spite of tough economic times and a very cluttered kids’ landscape, through creativity and sheer determination.”