JTMG to Rep LX.TV Licensing

SAN FRANCISCO: Effective immediately, Joy Tashjian Marketing Group (JTMG) will handle all major licensing programs and merchandising campaigns for LX.TV’s television and online content, which includes Open House, 1stLook, My 1st Time, I Do and On the Rocks: The Search for America’s Top Bartender.

LX.TV, an Emmy-award winning producer of local lifestyle and entertainment programming, is a division of NBC Local Media. LX.TV’s properties are aired across all ten of NBC’s owned-and-operated TV stations. LX.TV’s Open House looks at the world of home design, renovation and real estate, while 1stLook is a weekly guide to fashion, dining, nightlife, wellness and travel. The deal also includes LX.TV-produced On The Rocks: The Search for America’s Top Bartender, an online reality series where ten finalists compete for the chance to win up to $100,000 and be named "America’s Top Bartender." My 1st Time is a documentary series highlighting individuals embarking on a major event for the first time. I Do is a wedding series giving viewers a behind-the-scenes look at what goes into planning a wedding.

"We are looking forward to working alongside LX.TV to create licensing and merchandising programs that will fast track this property into retail with top-notch companies throughout the U.S.," said Joy Tashjian, the president of JTMG.

"We are really pleased to add LX.TV to the breadth of programming currently handled by JTMG," added Kim Niemi, the senior VP of NBC Universal Television, DVD, Music and Consumer Products Group. "JTMG has been a great partner in building NBC Universal’s licensing and merchandising programs on many fronts and we look forward to developing some creative programs for LX.TV together."

"We are excited to build on the success our shows have had on-air and online," commented Fabienne Anstey, the VP of business development for LX.TV at NBC Local Media. "LX.TV programs, particularly Open House and 1st Look, have gained a loyal following of niche consumers always eager to be a part of the next new thing. We look forward to getting product in their hands and extending LX.TV’s brands to the next level."