Joost Ramps Up Content Offerings

CANNES,
April 16: At MIPTV today, the new Internet TV platform Joost annouced a raft of
new content alliances, including deals with ALL3MEDIA International and
Alliance Atlantis.

In
addition, September Films and Wall to Wall are joining the service, as are
IndieFlix and Shorts International.

"Giving
independent film producers and distributors a cost-effective, global outlet is
one of the coolest things about Joost," said Yvette Alberdingk Thijm, the
executive VP of content strategy and acquisition for Joost. "Joost
empowers independent content owners to reach new audiences and generate
additional revenue in a community-driven environment, while ensuring that all
programs are fully protected from piracy and copyright infringement."