Joint Keynote on Creativity Planned for MIPCOM

PARIS, August 29: Ze
Frank, Internet pioneer, comedian, presenter and lecturer, and Gary Carter, the
president of Creative Networks and chief creative officer for FMX at
FremantleMedia, will deliver a joint keynote on creativity on October 14 during
MIPCOM.

Entitled “A Million Dying
Flowers: Popularity, the Network and the Next Big Thing,” the two will explore
the digital divide between old and new media. They will discuss ways in which
new technology is enabling a new public creativity and try to imagine business
models that will enable new forms of content.

Frank has created viral
web content after the success of an online birthday party invitation entitled
“How to Dance Properly.” His personal site, zefrank.com, has earned a Webby and
has been featured in Time Magazine and the New York Times.

Paul Johnson, the director of television at Reed MIDEM, said: “I am delighted to
welcome original talents like Ze Frank and Gary Carter to MIPCOM because their
way of tackling new sources of creativity is stimulating for all participants.
Creativity remains the key to success, particularly in a world where the public
has ever more power to choose and interact.”

—By Jackie Stewart