Johnson & Johnson, NBC in Multimedia Deal for Beijing Olympics

NEW YORK, March 4: Johnson
& Johnson has teamed up with NBC Olympics for The Family Room, a weekly webisode series on NBCU-owned online
portal iVillage that follows the journey of eight athletes and their families
over the next five months as they prepare to qualify for the Beijing 2008
Summer Olympic Games.

Webisodes can be viewed at
www.ivillage.com/familyroom. Presented
by Johnson & Johnson, the first webisode of The Family Room debuted on March 2. The program introduces viewers
to the unique family dynamics of the athletes featured in The Family Room while subsequent segments appearing every Sunday
will feature a specific U.S. Olympic hopeful until the Olympic Games in
Beijing. The 5- to 7-minute documentary-style shorts will include footage and
interviews captured by NBC Olympics as well as footage from the athletes and
their families via handheld cameras.

The Family Room focuses on Tina Ellertson (soccer); twin brothers
Paul and Morgan Hamm (gymnastics); Reese Hoffa (track and field); Chellsie
Memmel (gymnastics); siblings Steve & Katie Mocco (wrestling and judo); and
Lauryn Williams (track and field).

In addition to the
webisodes, The Family Room will
feature a range of other digital content, including profile pages on the
iVillage Connect social-networking platform that will feature blogs and
personal photos from each athlete; the Raising Future Champions community
forum, where users can share their personal stories about memorable sports
moments in their children's lives; and A Share Your Shout Out graffiti wall,
where visitors can express their U.S. team pride and support by offering words
of encouragement.

The Family Room will also feature information about products from
the Johnson & Johnson family of companies and numerous links to NBCOlympics.com's
complimentary coverage of the eight highlighted athletes, including how the
athletes are faring in pre-Olympic competitions, news about their international
rivals, previews of their events in Beijing, expert blogs and photo and video
galleries.

Throughout the duration of
the program, viewers will see vignettes and promos for The Family Room across numerous NBC Universal platforms, including
Early Today, Today, MSNBC,
USA Network, iVillage and various NBC affiliates across the country.

"At the Olympics, we
are storytellers, first and foremost,” said David Neal, the executive producer
of NBC Sports. “Our top priority is to introduce our viewers to the compelling
stories of Olympic athletes and their path to the Games. We're delighted to
have this opportunity to showcase the journeys of this terrific group of
athletes as they prepare for Beijing, and to highlight the family dynamic that
makes each of their stories unique. The Family Room project will create a strong connection for our
viewers with these athletes leading up to the Beijing Olympics."

Added Owen Rankin, the VP
of corporate equity and Olympic sponsorship at Johnson & Johnson, "As
a partner of the Olympic Movement, Johnson & Johnson is proud to deliver a
unique perspective on the excitement and emotion that make up an athlete's
journey to the Olympic Games. We understand that behind every Olympian who
competes in Beijing there is a caring family that helped get him or her there.
We're proud to celebrate that through The Family Room."

—By Irene Lew