JimJam Expands Asian Reach

LONDON: The preschool channel JimJam continues its expansion in Asia with a launch in Indonesia on the DTH platform AORA.

Since its launch in 2006, JimJam has expanded into more than 50 territories, including Poland, Russia, Hungary, Switzerland, Czech Republic, the Netherlands, Portugal, Greece, the Middle East and Singapore. It is available in ten languages and has 11 localized websites. The channel, aimed at children 1 to 6, airs such shows as Thomas & Friends, Bob the Builder, Barney, Angelina Ballerina and Fireman Sam.

"We are proud to be the first Indonesian pay-TV platform to introduce the JimJam channel, where parents can be rest assured that their children can safely learn while having fun," said Ongki Soemarno, the president director of AORA.

“This deal with AORA is a major development for JimJam and it is the next step in our Asian expansion,” added Maria Kassova, the regional director at Chello Zone Asia-Pacific. “It’s great news that children in Indonesia will now get the opportunity to be entertained by the channel’s fantastic lineup of hugely popular preschool characters and shows.”