Jeff Shell & Others Added to CASBAA Speaker Lineup

HONG KONG: CASBAA has added to its speaker lineup NBCUniversal’s Jeff Shell, CITVC’s Liang Xiao Tao and Microsoft’s Blair Westlake.

Shell is the president of NBCUniversal International. He will be speaking about his vision for pay TV. Tao, the president of CITVC, will be speaking about China TV at home and abroad. Also talking television will be Westlake, the corporate VP of the media and entertainment group at Microsoft.

“The powerful lineup drawn from networks, governments, ad agencies and media, reflects the importance of CASBAA’s role as the voice of multichannel TV in Asia,” said Simon Twiston Davies, the CEO of CASBAA. “From industry leaders to key analysts, our annual convention attracts the best of business through the exchange of essential information and innovative ideas.”