Janson Titles Available via YouTube Rentals

HARRINGTON PARK: Janson Media has partnered with Google to make titles from its DVD library available through YouTube Rentals.

Janson will be able to choose the price and duration of a rental and even migrate videos from rental to ad-supported over time. YouTube has started inviting a small group of additional beta partners to begin offering videos for rental on YouTube. Thousands of these videos are now available.

“We have built a significant following for our short-form content on our own ad-supported channel on YouTube.com,” said Stephen Janson, the president of Janson Media. “While we are starting to see an upward trend in our advertising revenues, we weren’t yet ready to make our DVD titles themselves available in the ‘free’ channel, so we found this new VOD rental model appealing.”