ITV Studios Revenues See 11 Percent Rise

ITV’s total group revenues grew 2 percent over the first nine months of the year to £2.8 billion, driven by ITV Studios’ revenues growing 11 percent and digital advertising up 15 percent.

“ITV has delivered a good performance in a tough advertising market,” said Carolyn McCall, chief executive of ITV. “Both our businesses are performing well, reflecting the significant transformation we have delivered. Our strategic initiatives continue to progress well, and we remain confident in delivering good growth in ITV Studios revenue and digital revenue for the full year. This is supported by laser-focused strategic cost management and underpinned by our resilient and highly cash generative linear broadcast business.

“U.K. macro data is showing a softening economy, with increased uncertainty in the lead up to the U.K. budget, which is impacting the wider advertising market, and we are adjusting our costs to match this current reduction in demand. We do not anticipate these temporary savings to impact our ability to deliver our strategic plan. We continue to expect to outperform the broadcast advertising market in Q4 and have a strong program slate for Q4 and into 2026, including the men’s 2026 Football World Cup.”

ITV Studios reached revenues of £1.35 billion in the first nine months of 2025. External revenues were up 20 percent, while internal revenues declined by 7 percent, due in part to the absence of programming such as Saturday Night Takeaway, sports production revenues from the 2024 Men’s EUROs and the phasing of productions.

ITV Studios remains on track to deliver the company’s target of total organic revenue growth of 5 percent on average per annum from 2021 to 2026, ahead of the market and at a margin of 13 to 15 percent.

Total media and entertainment revenues were down 5 percent to £1.445 billion. Within that, digital advertising revenues grew 15 percent. ITVX delivered growth in viewing, with total streaming hours up 14 percent.