ITV in BT Deal

LONDON, November 17: Customers of the BT Vision digital TV service
will soon have access to a raft of on-demand content from ITV.

BT Vision's TV Replay catch-up service, beginning next month, will
deliver episodes of Coronation Street,
Emmerdale, X Factor and Britain’s Got
Talent for up to eight days from the linear broadcast. BT Vision customers
will also be able to enjoy a range of library content on demand, including Lewis, Prime Suspect and Hell’s
Kitchen.

Marc Watson, the director of content and business development at
BT Consumer, said: "The combination of some of the week's best shows,
partnered with some much-loved series from ITV's recent library, means that
this deal is a massive addition to the BT Vision on-demand offering. I'm
delighted that BT Vision customers are the first in the U.K. to be able to
catch up get the best ITV programs and this makes our catch up service the best
of any platform in the U.K."

Ben McOwen Wilson, the director of ITV Online, added: "The
deal with BT Vision will allow us to be able to reach new audiences with both
our catch-up and archive on-demand content. We've seen massive traffic growth across
our online sites during 2008 and the consumption of ITV content across our
platforms has been staggering; this deal allows us to add another string to our
bow in distributing our content wider."

—By Mansha Daswani